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Athlete Zheng Qinwen stars in new Powerbeats Pro 2 campaign

Athlete Zheng Qinwen stars in new Powerbeats Pro 2 campaignEarlier in the year, Beats launched the Powerbeats Pro 2, the first Apple earbuds to feature in-ear heart rate monitoring. The debut was accompanied by the “Listen to Your Heart” campaign, voiced by RZA and starring LeBron James, Lionel Messi, and Shohei Ohtani. Now, Beats is back with a new ad featuring Chinese tennis star and Olympic gold medalist Zheng Qinwen, affectionately known as “Queen Wen.” The ad marks her first major appearance since becoming a global ambassador for the brand earlier this year. more…...

Epic Games is trying to scheme its way back into the App Store, and it might just work

Epic Games is trying to scheme its way back into the App Store, and it might just workIf there’s one constant in the lustrum-long Epic Games v. Apple lawsuit, it’s that Tim Sweeney, Epic’s CEO, tends to… get creative when it comes to publicly interpreting and promoting the company’s legal wins. Late last Friday, Epic once again tried to spin a limited courtroom victory into a public-relations campaign. Now, it has been granted a chance to make the antics fly in court. more…...

This small iOS 18 feature is a huge privacy upgrade for everyone

This small iOS 18 feature is a huge privacy upgrade for everyone9to5Mac is brought to you by Incogni: Protect your personal info from prying eyes. With Incogni, you can scrub your deeply sensitive information from data brokers across the web, including people search sites. Incogni limits your phone number, address, email, SSN, and more from circulating. Fight back against unwanted data brokers with a 30-day money back guarantee. At last year’s WWDC, Apple Intelligence certainly stole the show. I personally believe iOS 18 still would’ve been a very substantial software upgrade, even without a single AI upgrade. One of the large non-AI upgrades in iOS 18, besides the fully redesigned Photos app, is actually a subtle yet massive win for user privacy. Here’s why. more…...

Deals: Best Buy Memorial Day sale, iPad mini 7 $100 off, AirPods Max up to $130 off, Magic Mouse, more

Deals: Best Buy Memorial Day sale, iPad mini 7 $100 off, AirPods Max up to $130 off, Magic Mouse, moreThe Amazon and Best Buy Memorial Day sales are now live well ahead of the holiday weekend and with them, a host of notable price drops on Apple gear and accessories. Firstly, Amazon has brought back the all-time low pricing on all three iPad mini 7 storage configurations starting from $399 shipped, and we also now have the most affordable 13-inch M4 iPad Pro at up to $280 off. Apple’s latest AirPods Max colors have now dropped to $480 while open-box units with full warranties are now up to $130 off, and we also spotted the USB-C Apple Magic Mouse on sale down at $68. All pf that and more await down below.  more…...

After the Siri and Apple Intelligence mess, a totally new name will be needed

After the Siri and Apple Intelligence mess, a totally new name will be neededI won’t reprise the sad story of how Apple went from being at the forefront of AI technology with the launch of Siri in 2011 to being hopelessly left behind in 2025. The company’s current approach appears to be to retain the Siri branding for simpler tasks, while using Apple Intelligence for the shiny new things – but there’s now an obvious problem with this … more…...